Unlike charitable organizations, beauty parlours are profit-making ventures. In the U.S, make up salons generate an average of $50,000 every year, and over 90% of this earning comes from customers. Beauty salon professionals attract clients with their skills. Also, the demand for body beautification services is very high. While beauty services continue to evolve, customers might invest more of their resources into this industry. These are ways of improving customers’ investment in the salon business.
Create Social Media Profiles for Marketing
The internet provides access for salon entrepreneurs and managers to reach their target market and boost earnings. Google, Facebook, and Instagram are popular social media platforms that support online marketing. Consequently, your beauty parlour brand can have multiple social profiles and still target different demographics of customers. The online salon marketing is a sure-fire way of posting an announcement and distributing content to target audience.
While trying to increase your salon client base, statistics show that between 10 to 25% of beauty business clients are lost every year. However, salon managers can develop their niche; invest time, and energy to attract customers. The goal of most effective marketing strategies is to attract patronage from customers.
Dig into a Niche
When clients enjoy the treatments that your salon offers, they will invest their time and money. Also, clients might purchase your beauty products or bring their friends when they discover a trustworthy brand. To position your beauty parlour business at a point of advantage, conduct some market research, and dig into a niche. Usually, people crave for organic products when they visit salons regularly. An exclusive offer, promotional product or discount might be what they need to get hooked with your brand. Instead of being the beauty parlour that offers every service, identify what your business can do differently. You can create an online forum for beauty tips and link it with your social media profile. This strategy might be effective to win prospective clients that are searching for beauty services in your city.
Improve Customer Service
Most customers prefer certain hair stylists (personnel) of their favourite salons to give them gorgeous treatments always. These clients often tend to find alternatives when they can’t reach their stylists. Salon owners should be sensitive to this trend because it’s a strategy for customer satisfaction. These customers believe that image is everything, and they go as far as building strong relationships with beauty professionals. So, it’s important for beauty parlour owners to improve employees benefit and give extra sales commissions when they promote retail products. These gestures from the salon owner will prompt stylists to provide quality services for clients. When there’s customer satisfaction, it can enhance the investment of resources from customers.
Keep Upgrading Your Skills
The continuous improvement of styling skills with both global and local trends can build trust in the minds of your customers. Usually, customers tend to take full advantage when beauty parlours provide top-notch skills and services. After upgrading your skills, a persuasive offer might invite the customer back or give you a new market share. Additionally, you can enrol in training courses, participate in industry events and trade shows.
Upgrade Your Salon Space
Hire an interior decor expert to enhance your beauty parlour. Generally, salon customers prefer a cosy and comfortable environment because grooming often takes time. Don’t forget to fix broken equipment and outdated business methods. To make customer engagement seamless, ask a web developer to design an electronic scheduling template and apps. When you offer a range of beauty services or products, it’s easy to display them to potential clients through the internet. Millennial customers love tech-savvy salons and are likely to invest their resources if your salon offers seamless services.