Sports is one of the fastest growing sectors. This progress points not only to the fervor and the adrenaline resulting from sporting activities. It also underscores the many business activities that are developing alongside the consistent expansion of sports activities, creating a key economic boost. Running business endeavors alongside sports activities at stadiums and sports arenas makes them multipurpose venues. Our focus here is on shopping activities.
It is almost a requisite that any sports stadium should double as a shopping center. This implies two key considerations. First, people frequenting a stadium have shopping needs that range from a bottle of drinking water to owning a pair of the branded cleats and a variety of other items directly or indirectly related to sports. Second, sports clubs feel the need to optimize by diversifying their offer so that people frequenting the stadiums have more than just the possibility of playing or watching a game. In both cases, the player or spectator has the advantage of killing two birds with a single stone; play or watch a game and shop at the same location. But is saving time for the player or spectator the sole benefit that comes with setting up sports stadiums as shopping centers? Certainly not! The following underscore some additional benefits.
- Membership benefits
Especially for privately owned sports stadiums, membership comes with a price. This means a consistent contribution for a defined period. For a sports stadium which is at the same time a shopping center, membership offers certain benefits among which purchasing at a discount. A price cut will motivate anyone to shop in a place where they enjoy a sport. And while the customers save, the sellers gets their business boost.
- It’s fun to shop in an environment of leisure
Shopping is fun if you are not piling a trolley with stuff during the ‘after-work rush hour.’ When you shop in a hurry, you are probably acting under the obligation of filling an empty fridge. Finding oneself at a sports stadium means taking time out for leisure and not being in the hurry of getting home. It is enjoyable to browse through the goods of a shoe or clothing store while seeking seller advice or pick foodstuffs at a snacks store while calmly reading the ingredients to make out what best responds to your current craving.
- Eating and drinking is a ‘must do’ in a stadium
If you are part of a team, playing for while will deplete your energies. You need to replenish and popping into a food and drink store is a welcome option. Sports viewers will also appreciate walking into a food store to take care of their food and beverage needs when thirst or hunger sets in.
Sports stadium will meet contemporary standards if they are not just a place where players and viewers go to enjoy a game. 21st century sports stadiums need to be business places where the frequenters can meet their shopping needs while the businesses enhance their goals.